ABOUT OPTIFRY

Revolutionizing the food service industry, one fryer at a time!

OUR STORY

OptiFry was born from a critical observation: restaurants worldwide face the "Frying Dilemma" - prolonged use of frying oil creates toxic carcinogenic substances, yet managers discard usable oil "just in case" due to lack of precise data, resulting in massive financial and environmental waste.

Our team of engineers came together to create an industrial IoT retrofitting solution that eliminates this dilemma. By replacing subjective manual testing with continuous automated monitoring using capacitive sensors and predictive analytics, we address public health risks, financial waste, and lack of traceability simultaneously.

Today, OptiFry serves the Portuguese HORECA sector with plans to expand across Europe. We're leading the digital transformation of commercial kitchens through our unique RS-485 industrial-grade architecture that ensures reliability where Wi-Fi fails.

LEADERSHIP TEAM

Meet the team driving OptiFry's mission to revolutionize food safety and resource efficiency

João Ferreira

João Ferreira

CEO

Chief Executive Officer

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HIRING!!!!

CTO

Chief Technology Officer - Join Us!

Afonso Nóbrega

Afonso Nóbrega

CCO

Chief Commercial Officer

Tomás Horta

Tomás Horta

CMO

Chief Marketing Officer

Tomás Reis

Tomás Reis

CFO

Chief Financial Officer

MARKET & COMPANY INFORMATION

Target Market

Portuguese HORECA Sector (Hotels, Restaurants, Cafés)

SAM

32,000 restaurants & hotels in Portugal

SOM Target

500 establishments (First 2 years)

TAM

€18.5B global food safety monitoring

Focus Areas

Lisbon and Porto metropolitan areas

Distribution

Direct Sales to industrial canteens & chains

OUR VISION

"To lead the digital transformation of the HORECA sector regarding food safety and resource efficiency. We envision a future where OptiFry is synonymous with quality assurance, where no industrial kitchen discards oil prematurely or serves food fried in degraded oil."

THREE PILLARS OF OUR VISION

ZERO WASTE

Drastically reduce the environmental footprint of the food industry by extending the lifespan of cooking oils through chemical precision. Direct contribution to SDG 12 (Responsible Consumption and Production).

PUBLIC HEALTH PROTECTION

Act as a continuous, automated guardian of food safety. Ensure every fried product meets strict chemical safety standards, eliminating risks from polar compounds and carcinogens (SDG 3 - Good Health and Well-being).

OPERATIONAL EXCELLENCE

Empower kitchen managers with actionable, real-time data. Integrate traditional kitchen equipment into the modern Industrial IoT ecosystem, optimizing costs and automating compliance.

VALUE PROPOSITION

COMPETITIVE ADVANTAGE

Market Gap: Positioned between cheap disposable test strips (€5-€20, inaccurate) and expensive manual devices like Testo 270 (€400-€700).

Superior Solution: Continuous automated IoT monitoring at €299 starter price - cheaper than Testo 270 with better functionality.

Blue Ocean Strategy: No direct competitor offers RS-485 wired architecture immune to kitchen interference.

Manufacturing Cost: €86 total (€45 Gateway + €41 Node) with 71% gross margin.

REVENUE STREAMS

  • Hardware Sales: Starter Kit €299, Expansion Nodes €149 (high margins)
  • Software Subscription: €29.90/month per fryer for cloud features and ASAE reports
  • Free Tier: "Raw" plan with basic local monitoring to drive upgrades

PROMOTION STRATEGY

  • ✓ Account-Based Marketing on LinkedIn targeting Operations Managers
  • ✓ Pilot Program with free 1-month trials for key influencers
  • ✓ Direct Sales to industrial canteens (Eurest, Gertal) and restaurant chains
  • ✓ Slogan: "OptiFry: Stop Burning Money"